About Us

Dr. Sam Scheinberg and Cherrie Scheinberg, Chief Executive Officer and Co-Founders. Dr. Scheinberg started his career in 1973 as an orthopedic surgeon practicing on the Oregon Coast, after obtaining his medical degree and licenses. Ms. Scheinberg started her career as a dental hygienist. She left her dental career to help Dr. Scheinberg open and run his orthopedic practice. The Scheinbergs started SAM Medical in 1984, based on an idea for splints that Dr. Scheinberg had during his time as a field surgeon during the Vietnam war. Dr. Scheinberg retired from his practice in 1985 to concentrate on building the SAM Splint business. Since 1985, the Scheinbergs have traveled the world building recognition of SAM products and building the SAM brand. The Scheinbergs are pioneers in the Emergency Medical Services world. Dr. Scheinberg is a recognized and sought-after speaker at various industry trade shows and conferences, around the world. Dr. Scheinberg served in the US Army from 1967 to 1968 as a field surgeon. Dr. Scheinberg received his MD from University of Tennessee after going to undergrad school at Vanderbilt University. He served his general residency at Mt. Zion University in San Francisco, his orthopedic surgical residencies at Louisville General Hospital, and at Princess Margaret Rose Hospital at the University of Edinburgh. Ms. Scheinberg holds a BS in Dental Hygiene from Northwestern University in Chicago.

Dr. Sam Scheinberg and Cherrie Scheinberg, Chief Executive Officer and Co-Founders. Dr. Scheinberg started his career in 1973 as an orthopedic surgeon practicing on the Oregon Coast, after obtaining his medical degree and licenses. Ms. Scheinberg started her career as a dental hygienist. She left her dental career to help Dr. Scheinberg open and run his orthopedic practice. The Scheinbergs started SAM Medical in 1984, based on an idea for splints that Dr. Scheinberg had during his time as a field surgeon during the Vietnam war. Dr. Scheinberg retired from his practice in 1985 to concentrate on building the SAM Splint business. Since 1985, the Scheinbergs have traveled the world building recognition of SAM products and building the SAM brand. The Scheinbergs are pioneers in the Emergency Medical Services world. Dr. Scheinberg is a recognized and sought-after speaker at various industry trade shows and conferences, around the world. Dr. Scheinberg served in the US Army from 1967 to 1968 as a field surgeon. Dr. Scheinberg received his MD from University of Tennessee after going to undergrad school at Vanderbilt University. He served his general residency at Mt. Zion University in San Francisco, his orthopedic surgical residencies at Louisville General Hospital, and at Princess Margaret Rose Hospital at the University of Edinburgh. Ms. Scheinberg holds a BS in Dental Hygiene from Northwestern University in Chicago.

Randy Reed, President. Mr. Reed joined SAM Medical in July 2014 when as a consultant he was appointed Chief Financial Officer. Mr. Reed provided financial, accounting and management consulting for the Company from July 2014 to July 2015. He was then appointed as the Company’s President and CFO in July 2015. He is currently the Company’s President, as a new CFO was hired in August of 2017. Mr. Reed was CFO and COO of Stay’n Power, a closely held company in the data management cloud services industry, from 2010 to 2014. Prior to 2010, Mr. Reed worked for 21 years for Microfield Graphics, a publicly traded manufacturing company in the high-tech industry. While there, Mr. Reed was in charge of all financial and administrative functions, including the financial side of the Microfield’s very successful Initial Public Offering in 1995. After several acquisitions, Microfield became EnergyConnect and focused on developing electric grid management software. This company was later sold to Johnson Controls. Prior to his position there he was with Coopers & Lybrand, an international public accounting firm. Mr. Reed is a retired CPA and holds a BS in Business Administration from Southern Oregon University.

Gordon Zander, Chief Financial Officer. Mr. Zander joined the company in August 2017 after 7 years as the Director of Finance for Cummins Northwest, a $250 million subsidiary of Cummins, Inc. (NYSE: CMI), a Fortune 500 company that designs, manufactures and distributes engines and power generation products, worldwide. Prior to that Mr. Zander was the Corporate Controller for EnergyConnect Group from 2003 to 2010. Energy Connect was a publicly traded company in the energy services field including a subsidiary that developed and produced smart grid management software. Energy Connect was later purchased by Johnson Controls. Prior to that, Mr. Zander held management positions with a couple of food processing companies and a local Oregon steel mill. Mr. Zander has an excellent background in internal controls and processes, having been the primary executive in charge of the implementation of an Oracle system at Cummins Northwest as well as being in charge of the initial Sarbannes-Oxley compliance at Cummins Northwest and Energy Connect. Mr. Zander received his Master’s Degree in Finance from the University of Minnesota, his Bachelor of Science degree from Brigham Young University, and is a Certified Management Accountant (CMA).

Denise Ehlert, Director of Sales. Ms. Ehlert joined SAM Medical as the Director of Sales in April of 2016. She is the head of an 11 member sales team at the Company. Prior to coming to SAM Medical, Ms. Ehlert was the Inside Sales Manager and Supply Chain manager for TTI, Inc. (TTI), a distributor of computer electronic components, from 1999 to 2015. At TTI she facilitated global negotiations and procurement contracts with multi-national customers. TTI is also part of the publicly held company, Berkshire Hathaway. Prior to that position with TTI, Ms. Ehlert was also an inside sales person with TTI from 1996 to 1999, and a Product Manager with TTI from 1994 to 1996. Ms. Ehlert received her Emergency Medical Technician (EMT) certification in 2007. She is currently an active and OSSA Board Certified member of the Pacific NW Search and Rescue.

Kyle Sims, Director of New Product Development. Mr. Sims Joined SAM Medical in October of 2016 as a consultant engaged in sourcing new product ideas for the Company, and hired on full time in July 2017. Prior to his engagement with SAM, he was the Research, Development, Test and Evaluation Sergeant Major for the Army Special Operations Combat Development Directorate. He was a Special Forces Medic with twenty years of service, sixteen years in special operations and more than five years of combat deployments in a broad spectrum of austere assignments in Iraq, Afghanistan and Bosnia. He also served as the interface between the Department of Defense end users, industry and academia to develop operational test plans and transition pathways for projects from science and technology concepts to commercial products. As one of USSOCOM's leading experts in development and fielding of special operations medical equipment and tactics, techniques and procedures, Mr. Sims also served on the Department of Defense's Joint Program Committee for Combat Care, Hemorrhage Control and Fluid Resuscitation and Forward Surgical Intensive and Critical Care Steering Committees as well as the USSOCOM Biomedical Research Advisory Group. He also served as a liaison member to the Committee for Tactical Combat Casualty Care and numerous integrated product teams for the Army, Navy and USSOCOM. He has fielded two Popular Science Inventions of the Year and is a recipient of the David A. Packard Better Buying Power Efficiency Award. Mr. Sims is currently working on his Master’s degree in Biotechnology from Johns Hopkins University.

Daryl Swartout, Director of Operations. Daryl joined SAM Medical in April 2012 as Manufacturing Manager where he oversees all company direct manufacturing, maintenance and facilities. Daryl was appointed as Director of operations in December 2016. He brings over 20 years of experience contributing to strategic business growth in management and supervision roles related to the manufacturing of a wide variety of products. Prior to joining SAM Medical, Daryl oversaw resources and budgets for the manufacturing of complex steel and titanium castings for multiple departments of PCC Structurals, Inc., a subsidiary of Precision Castparts Corporation in Portland, Oregon. Much of Daryl’s track record of success is due to his ability to continually analyze and introduce new manufacturing processes, methods, technologies, ideas and layouts to improve quality, efficiency and productivity.

Jeff Lipps, Director of Regulatory Affairs and Quality Assurance. Mr. Lipps joined SAM Medical in February of 2015 as the Manager of Regulatory Affairs and Quality Assurance. He was appointed as Director of that department in November of 2015. Mr. Lipps has primary responsibility for the Company’s adherence with medical device regulations established by the Food & Drug Administration (FDA) in the United States, the European Commission in the European Union (EU), and other regulatory bodies around the world in markets in which the Company sells its products. Prior to SAM Medical, Mr. Lipps served in similar capacities for three other medical device companies, from 2002 to 2015. These include Acute Innovations, a Portland area company specializing in implantable devices designed for the thoracic cavity, Compview Medical, a Portland area company specializing in operating room equipment, and ConMed Intergrated Systems, a Utica, New York based company specializing in the development of surgical and patient monitoring systems. Mr. Lipps served in the US Army as an operating room specialist and an infantry medical specialist from 1976 to 1980. He holds a BS in Biological Sciences with a concentration in Research from California Polytechnic State University-San Luis Obispo, and an MBA with a concentration in General and Technology Management from Portland State University.

Giulio Novarese MD, Clinical Director. Born and raised in Italy, Giulio is a trauma surgeon having trained at Genoa University School of Medicine, New York University School of Medicine and the Cleveland Clinic. Giulio also trained at the University of Milan, receiving his PhD in Psychology of Terrorism and Weapons of Mass Destruction. During his career Giulio has worked for many government organizations, including the US State Department, the US Marshalls Strategic National Security Operation, the US Department of Justice and for the York Town SWAT team. In addition to being a Medical Training Expert for over 25 years, Giulio has been a Special Warfare Firearms instructor, Combat Tactical Medical instructor, a Live Tissue Training instructor and a Criminal Justice instructor. Giulio has traveled the world providing his medical expertise in a number of military and civilian operations. He was also the head doctor and surgeon on site at all Formula e race events over the past 6 years.