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BiographiesSam Scheinberg, MD Founder and Chief Executive Officer Dr. Samuel Scheinberg is a board certified orthopedic surgeon and co-founder and CEO of SAM Medical Products. He served as a surgeon in the Vietnam War which inspired the creation of the SAM Splint as a result of the woefully inadequate splints of the period. This creation introduced a revolutionary rethinking of the design of splints and became the gold standard treatment for the military and EMS. Dr. Scheinberg is a published author, holds several patents, and has received numerous industry honors. His company, SAM Medical Products, is celebrating its 25th anniversary and continues to introduce innovative products for the EMS, Military, and Wound Care markets. Dr. Scheinberg graduated from medical school at the University of Tennessee and conducted his residency training at Louisville University. He also received a National Arthritis Grant and studied one year at the University of Edinburgh, Edinburgh, Scotland.
Cherrie Scheinberg Cherrie Scheinberg is co-founder and President of SAM Medical Products. As co-founder, she was instrumental in bringing the SAM Splint, the first product for SAM Medical Products, to market. Cherrie formed the initial marketing strategy, which included a strong educational and training component to the end user. In the 1980’s, Cherrie’s energy and perseverance drove the eventual acceptance of the SAM Splint as the splint of choice used by the US and foreign militaries, EMS services, and wilderness medicine environments. Cherrie was also responsible for assembling an extensive national and international distributor network and continues today to expand the global presence of the company’s products by developing new business opportunities in emerging markets. Cherrie is a graduate of Northwestern University, Chicago, IL.
Adrian Polliack, PhD
Jan Owens
Lance Hopman
Steve Melia Steve Melia has over 20 years of experience in the sales and marketing of medical devices. Prior to joining SAM Medical Products in 2006, Steve was Vice President of Sales and Marketing for 17 years at AMBU, a publically-traded European medical device company, serving the hospital and pre-hospital segments. During his time as vice president, AMBU’s annual sales grew from $10M to $35M. Previous to AMBU, Steve was Director of Respiratory Care at the VAMC Boston. Steve is also a Registered Respiratory Therapist and holds an AS degree from Laboure College and a BS degree from the University of Massachusetts in Boston.
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